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Chywan Junior
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Product Description |
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Place of Origin: India
Quantity: 12 Jars in Carton
Packaging: 500 gms
Price: Not Specified
Classification: Food - Health Food
Product Descpription:
"Chyawan Junior offers the essential goodness of Chyawanprash, but with a chocolate flavour that makes it more appealing to children. It contains most of the vital herbal ingredients required for healthy living across all age groups, and comes in a granular form. This paradigm shift has been brought about considering the growing needs of the customers."
What the consumer wants
Today's competitive lifestyle is leading to increased pressures on a child's health. Effectively, health has become an enabler to achieve more out of life. Dabur found out that to achieve this state of vitality, age-old remedies are increasingly becoming more popular with mothers in urban India. Kids, however, want tastier products in convenient formats. This increasing conflict warranted a solution, which could address the mother's need for a nutritious MFD (Milk food drink) that is acceptable to today's kids in terms of taste.
The solution
Thus was born Dabur Chyawan Junior, an outcome of a manufacturing processes that could align the herbal extracts of Chyawanprash with the modern granular format and ingredients such as malt and cocoa.
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